SEO is a marketing method that no business owner should take lightly. A few years ago if one needed to shop for something, they needed hours and hours of physical window shopping. However, things have evolved.

Nowadays, a big number of consumers window-shop and do the actual shopping online. So, every business should be striving to have an online presence. As a result, competition has exponentially increased. If you would like to be ahead of your competitors, you need to use an effective SEO technique from one of the best SEO company. Here is why.

When someone searches for a product or service related to your business, your website needs to stand out from the pool of millions of other sites. A strong SEO strategy does exactly this.

More SEO Tips & Tricks here!

Does my kind of business need an SEO strategy?

Yes. This is the best way to tap into your local market.

Statistics indicate that 46% of all searches on Google are local, but only 44% of local retailers have claimed their “Google My Business listing.” These findings only imply that a majority of local businesses have not invested in digital marketing. Clearly, this is a very huge mistake. Not only are they losing prospective clients but they are also investing a lot of resources looking for clients in all the wrong places.

So, if your business offers products or services that people are searching for information about, investing in SEO consultant services from the best providers available will be one investment that you will never regret.

Read more here to find out where to start with SEO (HINT: On-Page & Keyword Research)

Best SEO Strategies in 2019

Did you know that traffic from search engines has ten times better conversion than traffic from other social media sites? Luckily, more than half of the traffic to any site comes from a search engine. According to recent research by Internet Live Stats, approximately 3.5 billion searches are done on Google alone on a daily basis. This is a clear indicator of just how beneficial SEO would be for any business.

Note that SEO strategies are divided into two:

1. Black Hat SEO – these are strategies that work by using loopholes in Google’s algorithms and systems to drive traffic to a site. These are unreliable and are often banned when Google updates its algorithms.

2. White Hat SEO – these are strategies that follow all the terms and regulations required by search engines.

Here are some of the best SEO strategies that every business should consider in 2019.

•   Use of Keywords

Keywords are the words that customers are using when searching for your product. According to the best SEO company, your choice of keywords should be dependent on those of your competitor. The best keywords for attracting quality traffic are those that have moderate competition but provide maximum search volume.

Also, the selected keywords should be logically included in your URLs, title tags, meta descriptions, website title, and content of your site.

•   Create fresh and quality content

Websites with valuable, unique, and relevant content are more likely to appear on Google searches. To maintain a high rank, update your site regularly with fresh and quality content.

We also offer a blog content writing service.

•   Use of Backlinks

A backlink is a link to your website from other websites. Some easy ways to get backlinks is by frequently contributing in various user forums and guest blogging. Take advantage of other social media platforms such as LinkedIn, Facebook, Twitter, and Instagram where you (or your readers) can easily share your site’s content.

Why not invest is a proper backlink profile, it is the backbone of any SEO Campaign.

•   Alt Text

This is a strategy that inexperienced SEO consultants services often forget to consider. It is extremely important that for each image on your page, you include keywords that are relevant to that particular image and the content of that page.

How Search engines rank websites

Google (which is the top search engine in the world) ranks websites based on these three major criteria:

(when you need to know how Google ranks your website, use SERP Check Software)

1. Quality over quantity

Google uses algorithms to rank websites. These algorithms are secretly and randomly updated about 500 to 600 times in a year. Thus, it is pointless for anyone to invest their time trying to study or beat these ever-changing algorithms. This leaves the site owners with one option. If you want to stay on top of these searches, ensure that the content you produce beats you competitors on quality.

2. Best user experience

Since search engines are also business enterprises, their focus is on ensuring their users are directed to sites that will offer them top notch user experience. Of late, Google is paying close attention to specific pages on your site. They even go ahead and trim off those pages that they deem ‘irrelevant.’ This is a wake-up call for site owners. It is time to revisit your site and ensure you write only quality and relevant content. You can upgrade your content to match Google’s quality standards.

3. Educational user engaging content

In 2018, we saw a rise in users doing comprehensive research on items before purchasing them. This raised the need for business owners to increase detailed, engaging and more enlightening content that addresses various questions a user may have regarding a product. This trend is likely to continue in 2019 and into the future.

From the above trends, it is clear that for a company to stay on top of the searches, they should offer quality content and ensure their sites offer incredible user experience. But why should you aim at remaining on top of the searches? Below we focus on the major benefits of SEO for your company.

The benefits of SEO for any business in 2019

1. Earn users’ trust

Most users have more trust with sites that are ranked on top and especially those that consistently appear on the first page. They are viewed as more authentic.

2. Boost quality traffic to your site.

Because users view top ranked websites as more authentic (as seen above), the sites receive higher traffic. Also, research shows that the first page of Google receives approximately 95% of all the traffic. With the use of the right keywords, not only will your site get traffic but traffic that is more likely to lead to sales.

3. Increased exposure and brand promotion

If your website has more relevant keywords and is ranked on top of several searches, it is more likely to be seen by prospective buyers. This increases your rate of conversion. If your company name (though unfamiliar) appears on several searches, this may spur some interest on the user who is more likely to click on your site. And, isn’t that what every business owner wants?

4. It is a worthwhile investment

Search engine optimization is a gradual process. But once the process bears fruits, the outcome is significant. Many business owners say that this tool is more rewarding than other common forms of advertising such as newspapers, radio, and TV. Because the investment can be quite pricey, choose SEO consultant services from a reliable company that will offer value for your money. 

5. It is a top way to learn about your customers

By the use of data stored by Google Analytics tool, one can easily study their customers’ habits on a broad aspect. You will learn what they want, how they search for it, the frequency and timing of their searches and many more. This information is priceless in aligning your business marketing and growth strategies with current consumer needs.

Conclusion

As you work to achieve your company’s goals for the year 2019, do not underestimate the value of having in place a good SEO technique. With the current market trends, online business is projected to continue rising day by day. So, investing in the best SEO company to develop a working strategy will assure your business of  long-term success