This is the process of implementing your chosen keywords into your website’s content. Every page on your site should target a core term, and “cluster” of other related terms. Some of the vital elements that you should focus on include:

Title tags- You should make it easier for search engines to understand the meaning of your pages by including your targeted keyword in the page’s title tag. The title is populated by the source code of your page in a meta tag. Remember, this is the headline that searchers see when your website appears on result pages. Hence, ensure it is catchy, precise, and clickable.

Meta descriptions- This is another crucial meta HTML element that you can update in your website’s code. You can greatly increase the amount of traffic your website receives by writing a compelling meta description.

Body content- Make sure you create top-notch-quality and informative content that your visitors will find valuable. The recent updates on Google’s Panda algorithm favor longer, unique content. Moreover, Google is also weighing user engagement metrics to rank websites with higher engagement rates on its top ten result pages.

This is how you organize your web pages. The way you organize and interlink various pages on your site will have an impact on how the site ranks in response to searches. A search engine perceives a link as a vote of confidence and a faster way of understanding what a particular page is all about.

Therefore, using the right anchor text and inbound links from authoritative websites can boost your search engine rankings. Additionally, pages on your website with several inbound links from trusted sources will have the power to help the other pages rank well on SERPs, ultimately increasing your SERPs real estate.